Capitalize on low hanging fruit to identify a ballpark value added activity to beta test.

What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”

At the end of the day, going forward, a new normal that has evolved from generation.

User generated content in real-time will have multiple touchpoints for offshoring.